Most web design trends like elements fading-into-view, responsive layouts and parallax scrolling often can be traced back to the available technology at the time. Sometimes it is also an after-effect of a previous design trend or a consequence of a parallel trend in general graphic design. This article will take a look into the upcoming web design trends of 2020 and explore the underlying reasons for the shifts and trends.
Frosted glass effect
The frosted glass effect is the semi-transparent and blurry appeareance of elements behind another. It was first introduced on a big scale for the Windows user interface via Windows Aero. Apple and major app developers started to adopt it later for their OS’ and apps as well.
Up until now it was a rather rare occurrence, however you will see this nifty-looking effect increasingly on the web too. Current common uses are for navigational bars or text backdrops on images.
The effect thrives when movement like scrolling comes into play (rgb.wiki)
On the web this effect had to be simulated in an elaborate way, which made it difficult to implement. However with the new stylesheet property backdrop-filter it is now supported in most modern browsers. Also it is modern-looking and a graceful fallback is easily possible with half-transparent, solid backgrounds.
An adaptive color scheme of web apps and websites, aware of your native OS settings and showing you either a light or a dark theme of the site.
Some websites started to adopt a manual dark mode years ago. It was a simple control switch in one of the corners of the websites for those night owls who preferred a dark web design. This year major native applications on mobile and desktop have adopted a complementary dark theme (or light one, depending on their default) after the recent addition of dark mode on Android, Windows and Apple devices.
Gradients, the gradual transition from one color to another. Before flat design dominated digital interfaces, gradients were used to create (semi-)realistic surfaces. With the rise of flat design several years ago it seems a transition is happening from pure flatness to gradient-infused designs, displaying some depth again.
The trend of gradients furthermore applies to typography, in which the font color is set to a gradient; this also pushes for bolder and bigger typography on the web to make full use of this effect.
There is no particular web technology that makes gradients more appealing. Gradients as backgrounds, on fonts and on elements were possible before with good support.
Features like background-clip & text-fill-color allow for creating text with a gradient, and mix-blend-mode allows for planar gradients by blending multiple onto another. These technologies gained good support over the years and are mature for productional use.
However seeing multiple tech companies adopting a gradient-utilizing product identity, it seems to be a naturally occurring design trend and not a technology-driven trend. The better support for mix-blend-mode and gradient-colors for text therefore only explains the vivid expression of this respective design choice.
Sophisticated 3D Graphics
Big, cinema-like graphics and videos. Some are actual 3D renderings and others are videos playing interactively with your scrolling. The common ground lies in the sophistication of web media to capture your attention.
This is technology-wise more of a continuous progression than a trend. With cheap smartphones being able to reproduce high-definition videos and 3d renderings by this time, and with the web becoming more mature, web designers and developers have the possibility to utilize technologies like this without worrying that the playback is failing and having to build fallbacks around it.
Support for high-quality video formats like AV6, H.265 and WebM is increasing and shows the need for bigger and better graphical elements on the web. It is likely that this trend will continuously progress with the overall development of the web and popular 3d frameworks like three.js.